Though not statistically significant, this is in itself an interesting result and should be discouraging for any ambition to uncover a positive relationship between enablement and expectation akin to the mild one previously observed between satisfaction and expectation.
This preliminary study was conducted to examine the feasibility of measuring the relationships between enablement, as measured by the PEI; and the fulfilment of two distinct senses of outcome expectation.
If you hang around a modern marketing organization you will hear terms bantered around frequently: CMS, marketing automation, sales enablement platforms, e-commerce, customer relationship management or sales force automation tools.
However the relationship between expectation and enablement is underexplored, as is the relationship between 'expectation' understood as a patient preference for outcome, and patient prediction of outcome.
The relationship between expectation fulfilment and enablement has not been given the same research attention as that between expectation fulfilment and satisfaction.
The relationship between expectation fulfilment and enablement remains uncertain, whether expectation is measured as stated preferences for specific outcomes, or the predictions made regarding receiving such outcomes.
The aims of the study are to 1) assess the feasibility of measuring the relationship between expectation fulfilment and patient enablement, and 2) measure the difference (if any) between expectation understood as preference, and expectation understood as prediction.
Sales enablement, by nature, empowers and enables sales reps to work more efficiently.
These are not merely abstract concepts: the model is only valid if patients behave as consumers in this regard, and the degree to which they do so should be reflected in the relationship between expectation-fulfilment and satisfaction (and possibly enablement).
The results of these studies contribute to a better understanding of the doctor-patient relationship, but so far none of them have focussed on processes of enablement to promote patient empowerment.
