"For Draper… they really believe in the future we're trying to enable," said Koven.
It should enable, say, a car company not only to reach millions of people in a single evening but also to deliver an advertisement that is exactly right for each of them.
For instance, video-sharing website Revver categorizes all of its content to enable, say, a skateboard maker to advertise on skateboard videos.
"The Web site is an enabler," said Mr. Hlavenka, who keeps backup size 11 1/2 EE sneakers in his car.
Mrs. Murdock, whose title is computer enabler, said she was not familiar with the DocuPen, but that if she saw a patron using one, "I'd say, 'Oh, cool.
"It's been a brilliantly orchestrated repositioning away from being a slow-growth database provider toward being an Internet enabler," said William Epifanio 2nd, an analyst with J. P. Morgan.
"I would have got it if you hadn't," Amy, my enabler, said, as I left with the painting in a recently purchased, very pricey tote bag that had cowboys on it.
"With a BBM-enabled app, 20% of apps on the app store that get downloaded are BBM-enabled," said Hasson.
"It won't be unreasonable to think of all walls being touch-enabled," said Kurt Delbene, president of the Office division at Microsoft, who said Microsoft would bring the cost of the devices down "substantially" from the tens of thousands of dollars that bigger ones cost today.
