So Smith may emphasize personality; others, like Charles F. Hobson, may concentrate on Marshall's management of the court; and Newmyer can tease out the nuance of his thinking.
Psychological theories emphasize personality and emotional factors, while sociological theories, such as those posited by French sociologist Émile Durkheim, stress the influence of social and cultural pressures on the individual.
Beyond that, the McCain campaign's strategy is to emphasize personality, capitalizing on the booming celebrity of Ms. Palin, highlighting Mr. McCain's story as a war hero, showcasing their families, and trying to keep alive the anger about sexism that many women felt during Mr. Obama's primary campaign against Mrs. Clinton.
Long before television was invented, genteel Americans mourned that our political system emphasized personalities over policy.
We tend to over-emphasize personalities in our politics especially in presidential campaigns.
Fundamental attribution error: the tendency to over-emphasize personality variables while under-emphasizing situational variables to explain specific behaviors [ 36, 37].
They've gone more into emphasizing personality, and to some degree, particularly in the case of Lou Dobbs, they've encouraged him to promote himself and his own ideas to create a cult of personality to increase the ratings".
Their bosses and handlers emphasize their personalities as much as their acumen in an effort to carve out niche followings.
Last year, in the face of a challenge from the Fox News Channel, CNN announced that it would change from a news-is-the-star strategy to one emphasizing news personalities.
"I've always been a proponent of emphasizing the personalities of the athletes," said Bob Dorfman, executive creative director at Baker Street Advertising in San Francisco, who tracks the value of players as endorsers.
