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With recent backlash toward Facebook's emotions experiment, being cognizant and transparent with data is more important than ever.
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Emotion experiment: Feinstein, JS et al, 2009, Proceedings of the National Academy of Science, vol 107, No 17, 7674-9.
Event-related designs are superior in terms of rapid estimation of the hemodynamic response function to a short stimulus and are useful for emotion experiments, in part because of their ability to avoid the effects of confounding factors, such as habituation and anticipation (Rosen et al. [1998]).
Everyone knows by now that, as a Times headline put it, "Facebook tinkered with users' emotions in experiment".
We know that, because of the outrage over Facebook's latest entry into this technological carnival of horrors: the "emotion contagion" experiment, which manipulated the news content certain users saw to toy with their emotions.
Facebook and Cornell researchers have denied that the controversial "emotion contagion" experiment was funded by the US Department of Defence (DoD).
Facebook could face an investigation by the US Federal Trade Commission (FTC) over its use of user data in the controversial "emotion contagion" experiment.
We designed a specific emotion induction experiment to collect five physiological signals of subjects including electrocardiogram, galvanic skin responses (GSR), blood volume pulse, and pulse.
While Facebook COO Sheryl Sandberg today apologized for its controversial emotion manipulation experiment being "poorly communicated", another executive said this kind of research makes the product better, and "it's concerning when we see legislation that could possibly stifle that sort of creativity and that innovation".
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