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"Emotional fear wasn't credible because they felt their lives were already shit," as one senior campaign source told me.
But I think this state of mind and emotional fear has been getting worse for quite a while.
In other words, our emotional fear and infatuation with painful stinging insects enhances our long-term survival.
In a second study, published Tuesday in the journal Molecular Psychiatry, Stanford University researchers tried a related experiment on mice, only using sleep to strengthen emotional fear memories.
Yet, we have little emotional fear of cigarettes or sugary, fatty foods, both of which kill many more people than painfully stinging insects.
It has given me a better than average appreciation of what is impartial actionable steps and what is emotional fear based on pressure from collectors.
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Likewise, when markets tumble, traders are stressed out by the uncertainty and volatility and produce a lot of cortisol; they fall into a negative feedback loop that turns them into emotional fear-mongers, rather than analytical thinkers.
"Ninety-nine per cent of decisions are predicated on feelings – instinctive, emotional, fears, conflicts, unresolved childhood problems.
They hear the arguments and on one side there are scientific facts, not necessarily explained in the clearest language, on the other emotional fears.
In Britain, which has much lower unemployment than most of Europe, the debate has turned on largely emotional fears that tens of thousands of Eastern Europeans will flock to Britain to draw benefits without working for them.
I also believe that discussions are best had with accurate information and facts rather than emotional fear-mongering sermons from people sitting atop ivory towers with little experience in what they are talking about.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com