The higher the magnitude of the emotion, the more desirable is a reaction (within its emotional context).
Erik Feingold, Chief Innovation Officer at Sharecare (and creator of technologies that analyze emotions, relationships and stress), says "Our memory works by associating events with their emotional context.
But the words are horrific enough even without emotional context.
Calinda Lee, of the Atlanta History Center, deftly provides both cultural and emotional context.
There is no story or myth suggested, to give us emotional context.
Guy Hoare's lighting, here and throughout the program, gave the choreography an emotional context and depth it otherwise lacked.
The typed words are denuded of the rich emotional context we convey in person or over the phone.
It's directly emotional, but also has an emotional context: within a year, Gaye would be killed by his father.
It is within this emotional context of domination that the brand must respond and organise its defence.
The actors are fine; the concept, however, takes the play, set in the South in the fifties, out of its social, historical, emotional context.
"We wanted an entertaining story that not only touches your head but also your heart and creates some emotional context that the audience can relate to".
