This scene, or sequence, illustrates **another lesson I learned from Hitchcock, who said: "You work hard to create an emotion, and once the emotion is created, you should work even harder to maintain it".
We need energy because "emotion is created by motion".
Understand emotion is created by motion -- by the way you use your body.
It's Joy who shows us around headquarters, explaining how memories (visualized as glowing globes that are color-coded by emotion) are created.
And this environment, as described by Dr. Candace Pert in The Molecules of Emotion, is created by the activity of our mind, which causes a cascade of electrical impulses and chemical messengers that speak to our cells, making them turn various functions on or off.
Emotion is created from motion.
At their very core, brands that evoke emotion are creating a deep personal connection with their customers.
Also, when parents and children conflict over homework, and strong negative emotions are created, homework can actually have a negative association with academic achievement.
Levels of oxytocin, a "feel-good" neurochemical, are raised when heightened emotions are created by a group of people focused on the same experience.
