A simulation of emotion spreading in this network leads to the identification of two emotion-propagating layers.
To date, however, little research has focused on these emotion spreading processes in response to real-world terrorist attacks or disaster events more broadly.
It found that emotions spread across the network, and that friends tended to respond more to negative posts.
Zafar feels that he is travelling in a land "neither home nor foreign to me," and registers a beguiling mixture of emotions: Spread along the platform was a mass of bobbing black hair like a long wave of silk.
To test whether emotions spread, they looked at how updates changed when it rained.
He said of the Weibo study that there was already a good body of research showing that negative emotions spread faster than positive ones.
Contagion is the way feelings transfer from one member to another, the way emotions spread through the whole group.
The site manipulated their News Feeds to prioritize positive or negative content, attempting to determine if emotions spread contagiously through social networks.
Facing an oversaturated landscape of selfies, videos, infographics and white papers, marketers are constantly striving to develop that piece of custom content that will go "viral," leveraging the power of technology and human emotion to spread their brand message like wildfire.
Emotions do spread," said Paul Adams, a brand experience manager at Facebook, in a presentation before the group.
