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(In photos, it looks like an econobox at best, and like a smiling emoticon at worst).
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Women, for instance, characteristically use emoticons at a higher frequency than men.
;(" When used in this way, WSF is akin to the humblebrag -- it's a sort of humblewhine. It's arguable (if your name is Jonathan Franzen) that a culture which necessitates such an emoticon (or emoticons at all) is a culture that is being destroyed by irony and is starved for sustenance.
Frowning emoticons in particular were more potent than smiling emoticons at signalling the healthiness and tastiness of cereal bars, which carry a health halo.
Frowning emoticons may be more potent than smiling emoticons at influencing the perceived healthiness and tastiness of foods carrying health halos.
In particular, our results suggest that frowning emoticons may be more potent than smiling emoticons at signalling the healthiness and tastiness of food options, especially for foods that may have a health halo, such as cereal bars.
Chatspeak like "lol" or "haha" can also be used in place of emoticons, at a pinch, although this style of abbreviating meaning can also easily be overused.
So pushing emoticon choices at users at least requires forethought about the perspectives (good and bad) that your technology might be encouraging.
Look at emoticons as a modern descendant of those.
In other words, when we look at emoticons our brains don't process faces (emoticon as iconic representation of a real face), but, once we are habituated to the rules of emoticon use, we take emoticons as symbols of emotional content.
Perhaps we could be better at formally accepting emoticons as part of language, too.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com