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The firm has a target of getting 200m consumers by 2015 to take shorter showers (thus reducing greenhouse-gas emissions, saving water and using more Unilever products designed to work with less liquid).
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For 4,500 staff this is the equivalent to some 160 tonnes of CO2 emissions saved each year, equivalent to a £40,000 saving in power bills.
The study highlighted the number of car trips, and the corresponding amount of emissions, saved.
Estimates of emissions saved by using crops for energy should instead focus on biomass that would "maintain or build carbon stocks in plants and soils," it adds.
Gaia also argues that the UN's methodology for assessing whether projects should be granted CDM credits does not take into account the emissions saved by recycling.
Deep problems in Europe's carbon trading scheme – its flagship climate change policy – are set to cancel out over 700m tonnes of emissions saved through renewable energy and energy efficiency efforts, according to a new report.
Alcoa calculates that if established trends in production efficiency, emissions and use of aluminum in vehicles continue, by 2017 the total tonnage of greenhouse gas emissions saved a year by using aluminum in vehicles will exceed the total amount produced by the industry.
The study estimate the amount of emissions saved if the electrical energy needed for the vehicles is generated with nuclear power plants.
The GoLA app, for instance, helps residents of Los Angeles compare cost, time, calories burned and emissions saved for various transit options ranging from bicycling to bus to private cars.
The individuals participating in the experiment who were asked the questions to elicit weights reported a difficulty in attaching a value to the attributes described by total hours saved in a year and PM emissions saved in a year.
The purpose of this study is to quantify the total amount of CO2 emissions saved by the method presented in the particular phase of material selection within the life cycle of a building.
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