IN the pantheon of world leaders who have embraced 140-character communication, Hugo Chávez, Venezuela's late president, neared the top.
The most effective networks are clear about goals, allow for shared expertise and embrace online communication.
However, it's important that they embrace modern communication to take consumer engagement to the next level.
Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers' unique interests if they wish to retain customer data.
None of the networks, however, has really embrace video communication yet.
Some claim that women are rather technophobic and that men are much better users of digital tools while others argue that women enthusiastically embrace digital communication.
The fast-food chain is embracing the communication platforms of younger generations, while exploiting technologies such as artificial intelligence and natural language processing.
So while companies may be applauded for embracing new communication tools, there is little additional value that social media can bring to investor relations.
While email is "so 2000s" to the iGeneration, it is NOT to the people entrusted with their education and well-being, who still embrace email communication because of its extension beyond 140 characters and its ability to include nonphoto attachments.
There is a real risk associated with embracing proprietary communication tools: If Slack or Dropbox went out of business tomorrow, what would happen to the records residing in that system?
