But if everybody's laughing -- even soccer moms at the multiplex -- what boundaries do you have to push to achieve a cult film, which appeals to an audience hip enough to embrace material that offends others?
A few Internet properties have been optioned for television and film, but entertainment executives have been slow to embrace material that is often produced by unknowns, whose content may be inappropriate by mainstream standards and whose fan base is still tiny by a television yardstick.
Like Mies, who preferred the term "building art"to architecture, Moneo embraces material construction as architecture's basic fact.
Embracing material from all the fronts of the war alongside the words of those who took part to answer the hunger for information and knowledge about these most brutalising events.
The show is branded as the finest in the world, and I genuinely believe it is, but it must continue to stretch design and embrace new materials, planting styles and trends.
Modern-day cottage gardens include countless regional and personal variations of the more traditional English cottage garden, and embrace plant materials, such as ornamental grasses or native plants, that were never seen in the rural gardens of cottagers.
It perhaps required such an old, confident hand to embrace the material with such shameless joy, and after a shaky start, it becomes irresistible.
"Craft" has often been shunned in the realm of the fine arts — perceived as being too homespun and perhaps too useful — but, as the exhibition shows, younger artists have begun embracing its materials, tools and techniques.
And now the Hirshhorn Museum in Washington is showing "Zero to Infinity: Arte Povera, 1962-72," an exhibition of the group of Italian artists who shunned the polished art object and embraced ordinary materials.
