"Issues with civil rights and the women's movement were embedded into entertainment programs and people would see them and either accept it or reject it," he said.
Here are some embeds of full documents, namely research conducted on the B2B tech, entertainment and travel verticals.
Television viewers learn to tune out commercials during their favorite shows, a strategy that does not work as well when the commercials are embedded into the entertainment itself.
"There is no evidence suggesting that the top-tier carriers, the ones that have always been advocates of embedded in-flight entertainment systems, are going to get rid of those systems in the near term," she said.
Since it's deeply embedded in the entertainment industry, the firm should help Ad.ly get some exposure within the circle of movie stars and other celebrities.
From documentaries such as Michael Moore's Fahrenheit 9/11 to plays like Tim Robbins's Embedded, the entertainment industry has taken sides.
A D.J. embedded somewhere within this entertainment multiplex played the hip-hop favorite "Déjà Vu" by Lord Tariq & Peter Gunz: a fitting soundtrack for college life revisited.
Disney is so proud of its new "headquarters for boys," however, that it has made an exception, offering a rare window onto the emotional hooks that are carefully embedded in children's entertainment.
The growing clamor among marketers for branded entertainment — embedding brands and products in the plots to make it more difficult for viewers to skip or ignore the sponsors — is a major reason for the start-up of BB Hollywood, along with the increasing appetite among consumers to watch video online as well as on television.
A fast-food chain known for its ardent embrace of branded entertainment, embedding its products and restaurants in episodes of television series, is commissioning a series of its own, to be watched on a Web site where consumers watch TV shows.
