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When paired with video ads, embedded ads play a supporting role for video-based ads and contribute towards a 98% completion rate.
Paul notes this with surprise but repeats — with specific reference to this litany of embedded ads — "I love it".
ABC, she said, tries to make sure that the embedded ads do not interrupt, say, "a dramatic moment on 'Grey's Anatomy' " but the network does want to remind people they are watching ABC.
Some sponsorship deals also include so-called "embedded ads" in which the sponsors' initiatives are weaved into the content of the show, say sources familiar with the arrangements, while the hosts have been known to feature officials from their sponsoring groups on their shows, though the sources say that's not typically part of the arrangements.
The task is to detect these embedded ads, rather than to categorize them.
So be on the lookout for PodZinger and more and more embedded ads.
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To up the ante a bit more, the 40-person company plans to feature embedded, ad-supported video content in newsletters by the end of the year, which will come with a price tag of $285 per thousand viewers.
The iAd platform, launched in 2010, lets developers embed ads into applications, with Apple taking a 30% cut.
Embedding ads within programmes is becoming increasingly attractive as commercial-skipping technologies such as TiVo become more popular.
And Jerusalem Ventures is backing half a dozen start-ups in California, including Double Fusion, which embeds ads in video games.
We will embed ads within the articles in order to build a global ad network for the Guardian, yet the bloggers will be able to keep any associated revenue that they earn on their own sites".
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