To up the ante a bit more, the 40-person company plans to feature embedded, ad-supported video content in newsletters by the end of the year, which will come with a price tag of $285 per thousand viewers.
When paired with video ads, embedded ads play a supporting role for video-based ads and contribute towards a 98% completion rate.
The iAd platform, launched in 2010, lets developers embed ads into applications, with Apple taking a 30% cut.
Embedding ads within programmes is becoming increasingly attractive as commercial-skipping technologies such as TiVo become more popular.
And Jerusalem Ventures is backing half a dozen start-ups in California, including Double Fusion, which embeds ads in video games.
We will embed ads within the articles in order to build a global ad network for the Guardian, yet the bloggers will be able to keep any associated revenue that they earn on their own sites".
The same goes for embedding ads in slide shows.
Instead, you embed ads from other networks into your widget.
It recently announced a new system that will allow iPhone and iPad app developers to embed ads into their products.
You can choose to embed ads in your feed in order to monetize it.
Mochi Media's flagship product is MochiAds, an advertising platform that allows Flash developers to embed ads into their games.
