BT will also launch the search for the e-laureate, to find the best poem about the internet or email, a medium evolving as an instant, cheap means of publication for young poets.
In fact, he is so convinced of email's medium-term future that, in his current role at email firm Mimecast, he is working on data-mining software that will instantly detect what you're writing an email about, search your inbox for related messages, and then make real-time suggestions for what else to include in the message.
For a potentially ephemeral medium, email has become a crucial part of our communication arsenal and, thus, our miscommunication arsenal.
In a time when everything I could possibly want is available at my fingertips, perhaps it's not surprising that I'm instead relying on that most 1.0 medium, email — and the smart, interesting people sending it.
Left unchecked, the tendencies of email as a medium are towards overwhelming, choking, ceaseless email-management – and little else.
With this in mind, companies must offer a seamless experience that meets these superfans where ever they might be, whether social, email or another medium.
AB: Email is a medium that contains a bunch of different parts of your life — newsletters, emails from friends, notices from Amazon Prime and about your kids' soccer club.
But BuyReply is different from those as it does not only target in-stream social transactions, but also enables e-commerce via text and email from offline mediums.
"Email is simply a medium for exchanging ideas, and wherever a medium exists, exploits will soon follow".
