But controlling the march of technology has often proved elusive for media executives.
Consider that most slippery and elusive of media concepts: "the public interest", as invoked a few days ago by a battling Frances Crook, chief executive of the Howard League for Penal Reform.
October 1994: In an interview with London's Evening Standard, Madonna says this of Prince and Jackson, who are growing ever more elusive in the media: "Prince's demure behavior and Michael Jackson's running away from the truth is much more revealing about them than any of the things I've told.
A win there, Mr. Kerry's advisers now are conceding, will depend largely on whether he can gain the elusive "bounce" in news media attention and poll standings that could come from a strong showing in Iowa.
The sizable investment from A&E underscores its success in creating a brand that appeals to a new generation of consumers — in particular young men — who have proved to be an elusive demographic for mainstream media companies.
Bill Adair, Knight Professor for the Practice of Journalism and Public Policy, interviewed Todd about the struggles of modern political journalism, from navigating a relationship with a president who both attacks and, Todd said, seeks "elusive gratification" from the media to trying to convince more than a third of the country that is skeptical you are telling the truth.
In Donato's mind, Welcoming America is most successful in reaching that elusive 60% via its media and communications efforts.
His daily life is cloaked in secrecy, which makes it an irresistible if elusive topic for the Indian media.
Then, it was stoked by a generous helping of enigma: no photos, no backstory, no social media – only an elusive mononym to muse on.
Nowadays, her work is about being Marina Abramović, a kind of media star, an elusive fiction who has even starred in an opera about her own life and death.
