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This study aims at eliciting consumers' preferences for this kind of new developments.
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The authors compare two conjoint analysis approaches eliciting consumer preferences among different product profiles of iced coffees in Norway: rating-based and choice-based conjoint experiments.
Since 2000, I've published more than 120 articles in peer reviewed scientific journals on a wide range of topics ranging from the economics of animal welfare to consumer preferences for genetically modified food to the impacts of new technologies and policies on livestock and meat markets to analyzing the merits of new survey and experimental approaches eliciting consumer preferences.
Eliciting consumer preferences through in-person interviews was not an easy task.
Originally, CA is a method of eliciting consumer preferences in marketing research, and allows estimation of the relative importance of different characteristics (attributes) for the valuation of rate descriptions of a good.
Several national surveys aim to elicit consumers' inflation expectations.
Such studies can elicit consumers' willingness to pay (WTP), a core input for many optimization models.
The survey included closed- and open-ended questions designed to elicit consumers' food safety beliefs about local beef.
Against this background the aim of this research is to elicit consumers' preferences regarding organic food with additional ethical attributes and their relevance at the market place.
We analyze US consumers' demand for environmental attributes of deregulated residential electricity services using results from a survey designed to elicit consumers' willingness to pay for such attributes and using results from a hedonic analysis of actual price premiums charged for green electricity in several deregulated markets.
A choice-based conjoint (CBC) analysis is used to elicit consumers' WTP for pistachios.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com