Duncan: You tout the value of a good "elevator speech" or statement of purpose.
Yasuko Yokoshi offered an excerpt from a longer piece called "Tendencies and Strategies". In only a brief time, she managed to imitate an elevator, mimetically respond to statements in an English phrase book for foreign speakers and place a box over her head in despair.
Is this just the latest in a long list of "USPs," "Mission Statements,","Hedgehogs," "Elevator Speeches," "Brand Stories" and other such buzz speak that keeps the consultants in their platinum cards, or is something bigger going on?
In 2006, Tom Kean Jr., a Senate candidate for New Jersey, ran from a press contingent and into an elevator when questioned about statements made by his opponent.
As a software salesman for over 30 years, I'm constantly crafting my elevator pitch, which is a statement that describes what my product can do in two minutes or less.
Think of it as your personal mission statement or an "elevator pitch"—a bit or two about yourself that you should be able to utter instantly to a new acquaintance in the time it takes to ride an elevator a few floors.
Remarkability may be the Higgs boson of brand messaging: more atomic than things like unique selling propositions, elevator speeches and even purpose statements.
The Manhattan borough president, Scott M. Stringer, said in a statement on Wednesday that elevator problems were among the major complaints that he received from housing authority residents in Manhattan.
1. Craft a strong mission statement and perfect your elevator pitch Having read hundreds of grant applications, over time mission statements begin to sound like redundant strings of jargony, development talk.
Your magic statement, also known as an elevator pitch, is an effective way to clearly and confidently explain what you do and who you help.
