Paul McGarry, of the Age-Friendly Manchester programme, concedes that, while there may be "an element of slogan to it, we're trying to change the way that old people are perceived".
From the Coalition's "jobs and growth", which featured heavily in budget material, to Labor's "putting people first", we've distilled the key elements of a choice three-word slogan into our slogan generator, so you can produce your own pithy platitude.
The speakers are repeating well-worn slogans common among hardline elements of India's religious right.
Crucially, it's not just a set of slogans.
What kind of slogans fail?
Explore Evolution is being pushed via the sorts of slogans mentioned in the introduction.
Cheerleading, team activity in which elements of dance and acrobatics are combined with shouted slogans in order to entertain spectators at sporting events and to encourage louder and more-enthusiastic cheering.
An interesting element of the bus slogan is the word "probably," which would seem to be more suited to an Agnostic Bus Campaign than to an atheist one.
A blunt slogan and a simple image: these basic elements of persuasion, protest, propaganda or making a point have been used in tandem and to great effect for as long as anyone reading this has been alive.
"Huge winners start out as big winners" is one of the slogans Kevin Kennedy is fond of using when describing his stock-picking strategy which combines elements of market timing, momentum, and a dash of fundamental analysis.
