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Starwood says it is opening six hotels under the Sheraton, Four Points by Sheraton, Aloft, W and Element brands.
Billabong, which had undertaken an aggressive expansion, has been struggling with weak sales of its namesake brand as well as its Von Zipper and Element brands.
Point-poor members may not be able to dine with celebrity chefs, but the new program also offers dining discounts of 10 to 30 percent at more than 500 restaurants and bars around the world, in Starwood's 1,090 hotels run under the St . Regis the Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft and Element brands.
Point-poor members may not be able to dine with celebrity chefs, but the new program also offers dining discounts of 10 to 30 percent at over 500 restaurants and bars around the world, in Starwood's 1,090 hotels run under the St . Regis the Luxury Collection, W, Westin, Le M dien, Sheraton, Four Points by Sheraton, Aloft and Element brands.
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One is an outpost of the Element brand, which bills itself as "eco chic".
Mr. McGuinness, the executive responsible for the Element brand, said that before building the hotels, the company surveyed potential customers about energy-saving features, including master switches.
The company's Element brand has a similar goal, but will feature larger rooms with kitchens, a full fitness center and in-room office space intended for guests staying an average of five nights.
The company has even built model rooms and lobbies in an old warehouse in Hawthorne, N.Y., to help iron out every last detail before the Element brand makes its debut.
At its Element brand hotel in Lexington, Mass., energy- and water-efficient products like compact fluorescent light bulbs, Energy Star-rated appliances and low-flow plumbing fixtures in guest rooms save the company about $52,000 annually, according to Brian McGuinness, a senior vice president at Starwood.
In 2014 Amazon had to recall its Element brand diapers due to a design flaw.
In 2014 Amazon had to recall its Element brand diapers due to a design flaw.
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