Cracking the rumbustious market LG Electronics advertises in a dozen Indian languages is the kind of offensive that Korea's shock-troop salesmen relish.Three years ago the then Japanese government defined a wide "arc of freedom and prosperity", one end anchored in Japan, that took in India on its path.
Thus Amazon started in retailing books, and went to retailing everything, then to Amazon Fulfilment for other retailers, then on to cloud services, then to hardware devices for books, then to music, to video, now on to health care, to movie making, consumer electronics and advertising.
It is standard practice for consumer electronics manufacturers to advertise the total storage capacity of their devices without disclosing the amount taken up by the pre-loaded software.
"Buy British, zahl schwäbisch" (ie, pay Swabian), a British electronics vendor once advertised in a Baden-Württemberg newspaper".We used to be dirt-poor," says Gerhard Raff, a historian of Swabia whose books in Swabian dialect are barely comprehensible to other Germans.
Another example: A large Korean electronics company just advertised senior executive positions, hoping to attract Korean expatriates who will return and bring with them their American experience.
Department and electronics stores often advertise goods at post-rebate prices, assuming most customers will be too lazy to mail in the rebate, which could save them up to 10% on big-ticket items such as dishwashers, refrigerators and computers.
A LEADING marketer of consumer electronics is adding an advertising capability to its Internet-connected televisions through an agreement with a video advertising technology company.
This was the second time in two weeks that a giant electronics marketer had shifted advertising assignments.
A1 Wal-Mart Shifts Its Tactics After a poor showing in November, Wal-Mart is changing its selling strategies by marking down two dozen of its most popular toys and electronics and adding extra advertising, company executives said.
