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Contact local media, print and electronic, through a press release and invite them to do pre-event publicity as well as cover the event itself.
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It is an attempt to charm viewers by putting aside a bit of industry jargon: "electronic sell-through".
Don't call it electronic sell-through.
"They get to stream, we get to do electronic sell-through," Newman says.
But there's more data on electronic sell-through, where buyers get a permanent download, since it launched early last year.
Starz is rolling it out in electronic sell-through platforms.
Comcast has already reported strong results from its electronic sell-through efforts.
And Africa, with its own economy dependent on the leftovers, is left picking through electronic trash.
It sends electronic shudders through the piece, adding to its impact.
Another rule would forbid any driver from accepting an electronic hail through a smartphone while driving.
Advancements in electronic toys through the decades have continued to amaze children and adults alike.
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