It is an attempt to charm viewers by putting aside a bit of industry jargon: "electronic sell-through".
"We make our programming, including 'Game of Thrones,' available on numerous platforms for our subscribers and then on DVD and electronic sell-through for those choosing not to subscribe to a TV provider".
It's a reasonable price to pay the studios for electronic sell-through, especially when you consider Apple is paying more for the releases than it is charging consumers ($16, according to The Wall Street Journal).
There is a good editorial in today's L.A. Times about how the writers' strike — which is, in part, about writers wanting to be paid more for their work when it's downloaded from the Internet (that's "electronic sell-through") — comes at a time when viewers have already begun deserting traditional media for non-network-produced Internet fare.
Don't call it electronic sell-through.
"They get to stream, we get to do electronic sell-through," Newman says.
But there's more data on electronic sell-through, where buyers get a permanent download, since it launched early last year.
In addition to keeping cable and satellite operators happy, he'll be dealing with a host of platforms — VOD, video broadband, wireless, electronic sell-through (read: iTunes).
Mundo Fox is 100% ad-funded right now, but we might offer some of our content under the electronic sell-through (EST) model in the future.
