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Airlines were early adopters of information technology, building electronic reservation systems in the 1960s.
AirTran sells tickets through electronic reservation systems over the Internet, like Expedia, whereas Southwest relies solely on its own Web site to keep costs down.
Even technology enhancements seem to move at a slow pace: developing a new electronic reservation system is expected to take until 2015.
Instead, he was hired at American by Michael J. Durham, then a corporate finance executive who became president of Sabre Inc., American's electronic reservation system, which has since been spun off as a separate company.
Fares booked on airlines' Web sites are less expensive for carriers in that they do not have to pay distribution fees to the electronic reservation systems used by travel agents.
He subscribed to every airline's electronic reservation network (in those days, the airlines charged for access), and he amalgamated all the fares on a computerized system of his own.
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Every October, during the tiny window of opportunity when the electronic reservations list opens, foodies around the globe cross their fingers and press "send".
Beware that in the former Soviet Union, electronic reservations often mean little; lose your paper ticket and you may have to pay full fare again.
It also has an impressive history, introducing coast-to-coast jet service in the 1950s, pioneering electronic reservations in the '60s and offering the first major frequent-flier program in the '80s.
Pegasus already controls 70% of all electronic reservations from both the Web and travel agents.
AMR'S EARLY INVESTMENTS in electronic reservations helped to make American Airlines the world's second biggest airline, behind United.
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CEO of Professional Science Editing for Scientists @ prosciediting.com