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Sainsbury's, Morrisons and Tesco have all trialled electronic pricing systems in select stores.
Marks & Spencer conducted an electronic pricing experiment last year, selling sandwiches more cheaply during the morning rush hour to encourage commuters to buy their lunch early.
The teams of car valets from Lithuania will be replaced by an upgraded version of the drive-through car wash that had almost disappeared, and supermarkets will at last introduce the kind of electronic pricing system that is commonplace in France.
Today Goldman sports one of the most sophisticated electronic pricing engines in the world.
Electronic pricing means supermarkets "will be able to flex their prices a lot more", says Neil Mason, European analyst at market research firm Mintel.
Last year, Marks and Spencer conducted an electronic pricing trial where sandwiches were sold at a discount in the morning to encourage shoppers to buy their lunch early.
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As a result of the explosion, service from Telerate, an electronic price quote service, was spotty or nonexistent at the Board of Trade and the Chicago Board Options Exchange.
As the fate of electronic price profiling shakes out, one issue is clear: It is truly a caveat emptor environment for shoppers who use the web.
The store also includes electronic price tags that can update in real time, and customers can place orders through the app for pickup within the hour.
"He was surprised by the degree of volatility in consumer electronic prices, which reminded me just how unaware even the most savvy people are of the prevalence of dynamic pricing in consumer electronics," he said.
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