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By launching in L.A., Flywheel will be bringing electronic hails to taxis in a market where consumers are already pretty accustomed to using their mobile phones for transportation.
As a result, it is considering the possibility of defining a new class of transportation services that relies on mobile technologies for electronic hails and uses GPS to measure distance for fares.
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Another rule would forbid any driver from accepting an electronic hail through a smartphone while driving.
But in an e-mail dated Aug. 6, Mr. Yassky said its current rules did allow electronic hailing because there was no rule on the books that banned it explicitly.
In a post on Uber's Web site Tuesday, Mr. Kalanick wrote that the taxi commission had tried to "squash the effort" to provide electronic hailing despite acknowledging privately that the practice is legal under the rules.
Mr. Yassky appeared to weigh concerns about the city's image in e-mails to city officials during the summer, noting that allowing electronic hailing was "the policy choice most consistent with N.Y.C.'s image as a 'tech-forward' place to do business".
"But as you've seen," he continued, in an apparent nod to the city's now-stalled plan to provide street-hail service outside of Manhattan, "doing something that the general public likes a little bit but the interest groups hate a lot is not much fun!" The commission has not publicly addressed whether electronic hailing qualifies as a prearranged ride under the current guidelines.
That's probably a good idea, since the IATR issued new draft proposals for regulations that seek to eliminate the use of so-called "rogue apps" for electronic hail (e-hail) and mobile payments — apps just like Uber.
That's different from a service in which drivers just pick up ride requests on an app without a destination--which makes it more similar to a taxi or electronic hailing system, Paul says.
Of course there is nothing to prevent the traditional cab companies from using the same electronic hailing techniques used by these newcomers, but why should they bother?
They were electronic articles hailed as the virtual reinvention of nonfiction.
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