It's electoral public relations.
The Green party's failure to make an electoral breakthrough, despite unprecedented publicity in the national media, demands reappraisal of its political strategy.
In questioning the role of media monopolies, publicity and public image, vote buying, campaign spending, and political operators, Mexico's new movement is raising serious questions about electoral democracy.
Even if it isn't, every time a move that attempts to limit the sale of soda comes before a legislative, electoral or judicial body, the publicity is tremendous, in part thanks to the huge amount of money the beverage industry is forced to spend defending its turf.
One cabinet minister said he was over-reaching himself and had become intoxicated with his own publicity, and the Tories said he was holding the country to ransom with his demands for electoral reform.
Now the crucial question is whether the party can use the favourable publicity generated by its byelection victory in Richmond to begin to put itself back in the electoral frame more widely.
Before six months ago, Mr. Trump had never shown any interest in electoral politics, instead building a large reputation as a developer, casino operator and, by his own boast, skilled publicity seeker and accomplished womanizer.
The publicity has been "to vote in the referendum you register" – nobody has mentioned the fact that there is an electoral register and most people are already on it.
