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It could be that our electoral market analysis is suddenly wrong.
As the recent book by Robert Ford and Matthew Goodwin, Revolt on the Right, argues, Ukip is not a party for "Tories in exile": it is a well-established populist party, drawing much support from Labour, with a potential electoral "market" of 30% of the vote.
Of course, Giuliani quickly figured out in 2008 that there's not really an electoral market for New York moderates in a GOP primary, even if they did pull New York out of the rubble of a terrorist attack.
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Meanwhile, the political parties outside parliament have drastically shrunk and are largely treated as a distraction from the serious business of power-broking and electoral marketing by the political elite.
When it comes to the business of electoral marketing, the results are surprisingly dismal.
After two days of gains, stocks resumed their slide yesterday as another group of technology stocks suffered from an analyst's downgrade and the prolonged electoral stalemate dampened market sentiment.
(I would have, just to be clear, put this question to the local Republicans, but they weren't at the Farmers' Market – Illinois' electoral college votes are about as safe as they can be in Senator Obama's bag).
The key to capturing the market is electoral success.
Having cornered the market in electoral politics, the 1 Percent are furiously discrediting the role of government, eroding worker protections, and dismantling programs that offered economic security and opportunity for past generations.
Indeed, just as economic competition led rival firms to compete over price, innovate, and explore untapped markets, so electoral competition led rival parties to compete over policy efficiency and effectiveness, devise novel forms of delivery, and focus on areas appealing to different sections of the electorate.
That is certainly the impression you get if you look at any of the polls, state-by-state electoral maps, or prediction markets out there.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com