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In addition, the relationship between purchase intention and eye movement of the AOIs is more significant in the high elaboration group when given a negative peripheral cue and in the low elaboration group when given a positive peripheral cue.
Regarding eye movement, with a positive peripheral cue, the high elaboration group was observed to have longer fixation duration than the low elaboration group in two areas of interest (AOIs); however, with a negative peripheral cue, the low elaboration group had longer fixation on the whole page and two AOIs.
In the posttest, input elaboration group had a mean score of 15.63 (SD = 2.61) and input flooding group had a mean score of 15.80 (SD = 2.60).
Based on the results of paired samples t-test there was the significant difference between pretest and posttest in input elaboration group (T = 25.34, P = 0.00) and also between pretest and posttest in input flooding group (T = 15.61, P = 0.00).
Table 4 clearly shows that input elaboration group had a mean score of 10.20 (SD = 2.73) and input flooding group had a mean score of 10.36 (SD = 2.96) in the pretest.
The two groups had similar means scores on non-congruent collocation post-test; that is, input elaboration group had a means the core of 15.63 (SD = 2.61) and input flooding group had a mean score of 15.80 (SD = 2.60).
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We predicted that both elaboration groups would demonstrate a greater misinformation effect as compared to the standard group when testing immediately followed presentation of misinformation.
These findings have practical implications for e-sellers to identify characteristics of consumers' elaboration in eye movement and designing customization and persuasive context for different elaboration groups in e-commerce.
More curiously, there was a group elaboration on the prelude to Bach's Cello Suite No. 1, which briefly had Mr. Coleman blaring his trumpet and sawing on his violin.
When verifying the identity of the sensor nodes, only the trusted sensors will contribute to the elaboration of the group key.
The sensor has also contributed in the elaboration of a group key shared with other sensors and with the core node.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com