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Consumer brand companies are taking advantage of that by hosting elaborate events, fully aware that those events are great fodder for footage.
But it speaks well for her narrative talents that Willie Upton, disarming and smart, holds even more interest than the elaborate events that surround her.
And official Washington will, of course, be treated to some of the most elaborate events, sponsored by companies such as General Motors, Boeing, American Express and scores of others.
In 1609, the high-seas explorer Henry Hudson stumbled upon an island, where 400 years later public officials would devise a series of elaborate events and tie-ins to honor his discovery.
So with "Dune" Sci Fi has done what cable channels increasingly have to do to pull in larger audiences: spend millions of dollars on elaborate events that will get a great deal of press attention.
A colleague from Vogue India told me that "cocktail saris" are the new thing in a society where weddings last five days and many of the more elaborate events are staged back "home" by families from the Indian diaspora of 22 million.
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It was, she said, a less formal, less elaborate event than what many proms are today.
It's the latest games console from Microsoft, announced at an elaborate event co-hosted in Seattle and London this week.
Also scheduled for this elaborate event, which is emphasizing Greek plays this year, are "The Adventures of Pericles" (opening May 31) and "Love's Labors Lost" (Aug.
The elaborate event, which featured hot pretzels and warm mulled cider, was intended to be more than a feel-good rally, of course.
Party time: We do up to six birthday parties each weekend, and every Saturday there's an event at the SoHo store; the scavenger hunt for 30 teams is the most elaborate event I've done so far.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com