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The phrase 'either this week' is correct and usable in written English.
You can use it when you are referring to something that will happen sooner rather than later, but the exact timeframe is uncertain. For example: "I need to finish my project either this week or next week."
Similar(57)
Either last season ended, or this one began with the World Cup of 2010.
We didn't do either today".
In either 1877 or 1910, says museum manager Jack Ashby.
The train departs at either 10 40 a.m.
Sleeps 4, £2,487 a week for either Christmas or New Year.
Hence its bid to host the Olympics in either 2024 or 2028.
Most restaurants offer a special menu for either Christmas Eve, Christmas or New Year's Eve.
Note: Congress will be going out on either October 20 or October 27.
Sleeps 2, £450 for a week over either Christmas or New Year.
Leaving a class at the Sorbonne, in either late 1900 or early 1901, Raïssa Oumansov met Jacques Maritain.
She may have been born in Hanoi in 1939, or Hong Kong in either 1941 or 1946.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com