There are a number of other startups developing similar video fingerprinting technology, including Auditude (which recently partnered with MySpace) and YouTube's internal effort, Video ID.
As part of this effort, video gaming effectiveness has been studied, based on the idea that such games train the player on fine and rapid visual discrimination under conditions of high arousal and attentional engagement.
While even browsing photos can require some mental and thumb effort, videos offer people an immersive, lean-back escape from their lives.
It has been buoyed by Facebook, Twitter and Instagram's efforts with video, as well as a few viral hits.
Mr. Alys's efforts in video, painting, drawing and performance reveal an open-ended fusion of humor, poignancy and social commentary.
The rebranding will also be expressed through efforts like video clips, called Magazine Media Minutes, featuring disparate publications like Food & Wine, Glamour, Men's Health, Natural Home, People, Popular Mechanics and Runner's World.
Once best known in politics as the venue for viral parodies and hastily produced response efforts, online video is vital in the way campaigns communicate with and persuade voters.
Crouching a few dozen metres behind Duncan as he aims a contraceptive dart on a bison, Julie King captures his efforts on video camera.
YouTube had the videos, it had the creators — now it just needed to get the AdWords economic engine to point its efforts at video.
