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Given our endless public preoccupation with all things diet, and perhaps especially our seemingly irrepressible hope for magical, effortless means to lose weight (and find health, generally a lesser priority), it is perhaps unsurprising that market forces have invaded the nutrigenomic domain.
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"Linking TradeGecko and Xero makes staying in control effortless and means our customers can grow without needing to increase headcount in the back office".
(It also helps that Federer's seemingly effortless movement means he rarely seems to perspire).
Effortless also means that you don't have to hide what people think you have, but don't flaunt your supposed wealth.
"It means effortless grace, all easy, doing something cool without apparent effort".
The choreography is stripped-down, but looks by no means effortless, with the angular, faintly robotic gestures and sharp, sinuous twists that Clark has made his own.
But even though it looks easy (and really fun to play), the process of making the actual laser harp is by no means effortless.
Breast-feeding didn't mean effortless weight loss for Sara Juli.
Because it looked effortless does not mean it was easy to do.
Keep in mind that in Keller-ese, "casual" doesn't mean "effortless".
But just because good writers appear effortless doesn't mean there's no skill involved – skill that can be harnessed, and built on.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com