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When consumers seek convenience, they also want effortless decision-making, which implies using some heuristics, for example elimination by aspects (0.10**).
Decision making.
The decision made sense.
THE decision made history.
Decision made.
Decision made, job done.
More generally, consumers will struggle between wanting to make accurate decisions and effortless decisions.
" The experiential system is present in animals and leads to effortless decisions.
"It was effortless making a turn.
The Dodgers' effortless manufacturing made Manuel envious.
The Decision You Make.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com