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However, this body of research is mainly concerned with the effectiveness and appropriateness of action in response to automatic evaluation, mainly to show how the unconscious provides individuals with effortless decision devices able to effectively purse a given goal both in individual contexts [22], [23] and in social contexts [24], [25].
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When consumers seek convenience, they also want effortless decision-making, which implies using some heuristics, for example elimination by aspects (0.10**).
More generally, consumers will struggle between wanting to make accurate decisions and effortless decisions.
" The experiential system is present in animals and leads to effortless decisions.
As effortless as the decision was, Toney put in the diligence, as did Harry Douglas III, his sons' biggest cheerleader and promoter.
It appears likely that in the medium term, effortless provision of decision support for busy clinical areas at high-risk for diagnostic error seems possible only through alternative approaches.
Longing for convenience explains the appeal for effortless and intuitive decision-making.
According to such models, there are two distinct types of mental processes (or systems) that underlie decision-making and agency: one is typically characterized as automatic, effortless, and heuristics-based, and the other as conscious, deliberate, and rule-based.
So effortless.
They seem effortless.
The comedy feels effortless.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com