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Yet the old embassy was also an effort to project a progressive cultural image abroad, at the height of the cold war.
It was a valiant effort to project a positive message as he unveiled a towering £6.4bn loss for the UK's biggest retailer.
But this effort to project a regional model on a national scale was unlikely to work because India was far too diverse, said Ram.
Team officials are also making a concerted effort to project a sense of continuity, treating the generational succession as an almost unnewsworthy event.
But both potential rivals appeared at Mr. Zuma's side at a news conference on Tuesday, which was held by Gwede Mantashe, the party's secretary general, in an effort to project a united front.
President Bush is planning several major speeches next week to counteract what some administration officials say has been a muddled effort to project a coherent, convincing message to Americans about the war in Afghanistan and their safety at home.
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In another effort to project an image of strength, the Syrian vice president, who had been rumored to be on the verge of defecting, also appeared Sunday on Syrian television meeting with an Iranian official.
Her welcome to the "wretched refuse" of the earth, written in 1883, was an effort to project an inclusive and egalitarian definition of the American Dream.
But this kind of old-fashioned bullying does more than just undo China's worthwhile efforts to project a friendly international image.
For all Ms. Le Pen's efforts to project a mainstream image for the National Front and break with its racist past, historians point out that an anti-immigrant stance was the party's backbone from its origins in the early 1970s.
Despite those efforts to project a stance of reasonable compromise, however, the opposition doesn't trust him, and the radicals within the opposition are no longer under the control of the mainstream politicians who have been leading the movement.
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