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effie
noun
An annual award given for effective marketing.
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Exact(60)
His libido was so far down the Byronic scale that he was pronounced incurably impotent in his divorce from his wife Effie.
Her sister, Jeanie Deans, makes a dangerous journey through outlaw-infested regions to London to seek the queen's pardon for Effie.
In 1848, newly married to Euphemia (Effie) Gray, Ruskin went on a honeymoon tour of the Gothic churches of northern France and began to write his first major book on buildings, The Seven Lamps of Architecture (1849).
She was cast as Effie three years after Take the High Road began as a daytime soap on the ITV network, although it was shown at peak time in Scotland.
Even the vain and flighty Effie Trinket (Elizabeth Banks) has to adapt to the austerity of her environment and forego her wigs and make-up.
The Ruskins' marriage was annulled the next year on the grounds that it had not been consummated and Millais went on to marry Effie.
The zoo also hopes that he will mate with another slightly older female called Effie.
Describing Effie as "young at heart", Riggans once said: "When first asked to consider the part, I loved the idea of a woman being allowed to fancy guys of all ages – the comedy and tragedy that that entails".
The flighty, fashion-obsessed chaperone Effie Trinket (Elizabeth Banks) doesn't have much screen time either.
In a segment later in the show, Damon briefly addressed the issue and said: "I'm glad Effie flagged the issue of diversity for all of us".
The Victorian era love triangle began when Millais fell in love with the sitter's wife Effie, while he painted Ruskin and holidayed with the couple in the Trossachs in Scotland in 1853.
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