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So a more ubiquitous, lower-cost, more efficient way of reaching people and reaching money to people — why would it not work?
Not all companies can take such precise aim, but Sean Jefferson, chief executive of MindShare Performance, WPP's sport and entertainment consultancy, says it is "a very efficient way of reaching upmarket men", a group marketers consider difficult and expensive to hunt down.
Doing away with stamps and paper coupons saves time for staff who have to process those schemes, whilst putting a merchant's loyalty scheme at the heart of your existing banking app may well be a much more efficient way of reaching you.
"We're throwing the net across a larger audience, giving advertisers a more efficient way of reaching audiences and making us a true alternative to newspapers," said Mays, who is lauded on Wall Street as one of the best operators in the business.
If exit is unbiased, for randomly oriented ookinetes that are unaware of their position within the midgut, a simple straight line exiting strategy would appear to be the most efficient way of reaching the midgut epithelium.
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Writing a letter to the editor is one of the most efficient ways of reaching large audiences.
Marketing Technology Will Become Accessible and Further Differentiate Challenger Brands: With limited resources, smaller brands need efficient ways of reaching the right consumers in order to steal share away from established competitors.
Logging your behaviors and looking for patterns will help you address the most efficient ways of reaching your goal.
Permission to use the Nile, the most efficient way to reach many of the suffering South Sudanese, has been denied until recently, costing precious time to save lives.
In the proposed algorithm, the neighborhood structure is pivoting rules of the Simplex method that provide an efficient way to reach the neighbors of current solution.
Yet most prevention programs have shied away from intervening at very young ages, partly because the school system offers an efficient way to reach large numbers of children, and partly because the rate of obese teenagers is even higher than that of younger children -- 18 percent.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com