Built-in scanners enable easy product search, GPS functionality prompts location-based coupons and product suggestions and shopping lists linked to store maps enable efficient shopping.
"This is a good thing for the online travel agencies, in that it will lead to a more efficient shopping process for their customers," he said.
"This is a logical step for supermarkets that look where to go next to give consumers the efficient shopping experience they want".
Out of necessity, she has become more efficient: shopping, even grocery shopping, happens online, and meetings are short and to the point.
But, just as arcades were replaced by the efficient shopping experience of the department store (which Benjamin called "the last precincts of flânerie"), the Wild West of the early Web has been replaced by a thoroughly organized virtual space.
I theorise that because online shopping removes the delightful touchy-feely aspect of clothes buying and relies on sight only, instead of employing all five senses, it might make for a more efficient shopping experience but ultimately a less pleasurable one.
