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To improve process economics and promote product commercialization, processes should be robust, energy-efficient, minimize the environmental impact, and maintain product quality.
"V.E.G.F. has been proven as a valid target through Genentech's efforts with Avastin," said Bruce Seeley, Aventis's head of new product commercialization and product licensing for oncology.
This reduces the probability of developmental delays and so accelerates product commercialization.
Regulatory approval and reimbursement for new health technologies are critical success factors for product commercialization.
Similarly, an electronics firm accelerated product commercialization by bringing together R&D and business areas to create a faster and more effective product launch process.
We saw manifestations of this at every major stage along the activity chain of product innovation, from basic research and development to product commercialization.
We find that external actors played an enabling role in product commercialization in our case studies.
Leigh Ann Bruhn, Director at Avalere Health, advises clients on market access, product commercialization, and value strategy.
Beau Avril is Google's Global Head of Product Commercialization for Google Preferred.
Another barrier to product commercialization was the culture of "publish or perish" among scientists.
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