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We discuss results from an experimental evaluation of Styx regarding its effectiveness in risk communication and its effects on user perceptions such as privacy concerns and the trustworthiness of a smartphone.
Results indicate that both information accessibility and community adaptivity have significant effects on user perceptions and behavioural intention.
Our empirical analysis demonstrates that media website attributes and user characteristics have different effects on user stickiness.
The strongest effects on user experience were found for pop-ups containing a congruent achievement-related picture and word.
On-product information (advising users to save water and electricity during kettle usage) represented the intervention, of which the effects on user behaviour were compared under the different experimental conditions.
Thus, any potential normative superiority of a preference elicitation technique must be balanced against its potentially adverse effects on user acceptance of the MCDSS within which it is employed.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com