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A major data leak can have devastating effects on reputation and will negative impact a company's balance sheet.
Brandjacking - meaning simply to hijack a brand - ranges from humorous accounts like the lovable Ben right up to sophisticated fraud programs that lose companies millions in sales and has terrible effects on reputation.
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It provides plotline and title for Chris Brookmyre's Black Widow (Little, Brown), featuring his appealing-appalling journo-hero Jack Parlabane, and dealing with the internet's effect on reputation.
NGOs are no more immune to corruption than companies in other sectors but for development organisations it can be especially harmful and have a knock-on effect on reputation, funding and donations.
While this has helped gross margins, it could have a long-term ill effect on reputation.
"The Effects of Reputation Systems on Markets: An Online Field Experiment". David Holtz, P. Alex Dow, Brian Karrer, and Sinan Aral.
2. V. Buskens, Social networks and the effect of reputation on cooperation (1998).
The results show that preventable crises have the most negative effects on organizational reputation and that the rebuild strategy leads to the most positive reputational restoration.
The ramifications for him could be more than effects on his reputation.
Haphazardly played, relationships yielded disastrous effects on social reputation, piled on long-term obligation, and whittled away ones self-respect.
Even if the FTC's fine represents less than a day's profits, the effects on its reputation could linger for a lot longer.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com