Sentence examples for effects of marketing from inspiring English sources
A stream of studies investigates shareholder wealth effects of marketing investments into sport sponsorship properties.
The models quantify cross-media and cross-channel effects of marketing, as well as direct and indirect effects of all business drivers, and the software employs cloud-computing and big-data capabilities.
For instance, in over 15 years of studying the effects of marketing surveys, I (along with my coauthors) have consistently found that when customers participate in surveys, that participation increases their loyalty over the long term.
We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and discuss how this aspect may be exploited for econometric inference of causal effects of marketing effort.
The researchers also found that certain statistical "controls" were necessary to make sure the right conclusions were drawn from analysis of the data, and that the spillover effects of marketing to opinion leaders were not overstated.
Ran Kivetz, Professor of Marketing at Columbia Business School and co-author Yuhuang Zheng, professor from the School of Economics and Management at Tsinghua University, tested multiple hypotheses and conducted several studies examining the effects of marketing promotions on consumers' purchases of extravagant versus necessary goods.
The paper demonstrates that these models capture effectively and accurately the effects of market and leasing conditions on the techno-economic performance of complex CCS value chains.
They typically estimate own and across-category effects of marketing-mix variables on purchase incidences for a predefined set of product categories.
Capital market synergetics is appropriate to investigate the effects of market microstructure changes.
Analysis of firms' incentives to innovate, focusing on the effects of market power on the intensity of innovative activity.
He emphasizes the importance of asset allocation and diversification and the limited effects of market timing and security selection.
