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Enhancing Atmospheric Effects: Exploring the Effects of Display Lighting on Consumers Psychologicall and Perceptional Reactions in a Retail Environment.
Exploring the Effects of Display Lighting in a Retail Environment, IDEC Annual Conf., pp. 364-366, INdINnapolIN, IN.
After eliminating the effects of display position and command length, the range of search time values was found to extend by a factor of 2 when the search objects became coloured by different types of chromaticity contrast.
Employing a series of regressions, the researchers were able to isolate the effects of display advertising versus search advertising.
This set was used for subtracting the effects of display bias from the DYNLL1-selected set.
To eliminate the effects of display bias, the amino acid frequencies determined for DYNLL1-binding peptide-phage population were normalized to data from the anti-Flag tag selected population.
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There are a few empirical studies that support the facilitating effects of displayed enthusiasm by computer agents.
Repeated measure ANOVAs for the behavioral data (Fig. 7) showed a significant effect of Display Type [F4,60 = 11.15, p < 0.01, ηp2 = 0.42].
For the N1 ERP component (Figs 5 and 6), we found a significant effect of Display Type [F2,30 = 4.65, p < 0.01, ηp2 = 0.23], and post-hoc tests showed that Superiority was significantly different from both other display types (p = 0.01).
The same trend was seen for the RTs, with a significant effect of Display Type [F4,60 = 15.68, p < 0.01, ηp2 = 0.51] and all displays differed from base (p < 0.01) but not from each other (all p > 0.22).
The N2pc component amplitude (Fig. 11) showed a significant effect of Display Type [F4,60 = 4.3, p < 0.01, ηp2 = 0.32], and post hoc analyses showed it was driven by Base being different from all other Display Types (p < 0.05).
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