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The empirical results support significant effects of brand awareness and perceived quality on brand attitude and purchase intention.
First, we attempted to investigate the effects of brand awareness and perceived quality on brand attitude and purchase intention.
In 2009, Wu and Lo demonstrated the indirect effects of brand awareness on brand attitude and purchase intention mediated through brand image.
Findings suggest that while brand attachment positively and directly influences brand loyalty, product attachment indirectly drives brand loyalty through the mediating effects of brand attachment.
The main results showed significant effects of brand name location and typography along with significant interactions concerned with the background package color.
In this present research, we propose the effects of brand experiences to build long-lasting brand and customer relationship with brand trust, satisfaction, and loyalty.
Similar(54)
As she followed the progress of the logo, in four sections – "No Space", "No Choice", "No Jobs" and finally "No Logo" – she moved through the negative effects of brand-oriented corporate activity, before developing a central argument about the conflict between corporate dominance and personal identity and the various methods adopted by the individual consumer to fight back.
In another study, researchers looked at the effects of branding by giving 3- to 5-year-olds two portions of identical foods, one set out on a McDonald's wrapper.
He addresses the effects of branding on capitalism and its contribution to rising inequality through the use of satire in the form of paintings, installations, and sculpture.
Impulsive gambling does have significant influence on loyalty outcomes through the mediating effect of brand attachment.
Wang et al. (2006) noted that corporate reputation might interact with brand equity to enhance corporate performance, which may strengthen or weaken the effect of brand equity.
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