Sentence examples for effectiveness of campaign from inspiring English sources
Political scientists have tried to measure the effectiveness of campaign spending using a variety of methodologies.
After the 2004 election, political scientists tried to measure the effectiveness of campaign commercials.
Everything that could be measured was measured, and data was used to judge the relative effectiveness of campaign techniques, both old and new.
More controversially, the New York Times recently reported that a political consultancy, FKF Research, has been studying the effectiveness of campaign commercials using neuromarketing techniques.Whether all this is any more than a modern-day version of phrenology, the Victorian obsession with linking lumps and bumps in the skull to personality traits, is unclear.
This development, Nyhan wrote, signaled that political operatives were "finally catching on" to the experimental work by Yale's Alan Gerber and Donald Green on the effectiveness of campaign techniques.
Moreover, our data demonstrate the utility of neuroscientific methods when evaluating the effectiveness of campaign videos in terms of their ability to elicit empathic responses.
The survey, to be presented tomorrow at the opening general session of the conference, shows that the effectiveness of campaigns that agencies produce for marketers is deteriorating, said J. Walker Smith, president at Yankelovich, because "negative perceptions about advertising have substantially increased".
But increasingly, slick mobile devices and better metrics for measuring the effectiveness of campaigns — and the fact that people now spend so much time on their devices — is attracting advertisers.
It is unclear, therefore, how to maximise the effectiveness of campaigns in such populations.
Other features include offline tracking to measure the effectiveness of campaigns, email personalization, custom event tracking and AdWords integration.
With a platform for understanding the effectiveness of campaigns across multiple screens and devices, the company ultimately hopes that it can bring more brand video advertising online.
