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An ad's effectiveness is rated on a 1 to 5 "Horton Scale", so named after the devastating "Willie Horton" ad implemented against Michael Dukakis in 1988.
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Clinical impression of effectiveness: The clinical impression of effectiveness was rated by the authors on a 5-point scale in accordance with the guidelines of the US Headache Consortium from +++ to 0 [27, 27].
Overall effectiveness was rated rather highly (see Table 2).
In terms of overall effectiveness, the programmes were rated on the basis of whether they were not effective, partly effective or effective in meeting their programme objectives.
The effectiveness of implementing ICMs was rated on a scale from 1 (less effective) to 5 (very effective).
On the other hand, leaders who ranked at the top 10% in asking for feedback were rated, on average, at the 86th percentile in effectiveness.
Each program is rated by its effectiveness based on evidence and research, or it is labeled as one that CollegeAIM has not studied enough to form an opinion. .
We have rated the effectiveness of this skill on more than 85,000 leaders and found that compared to 15 other leadership competencies, this is rated the lowest.
In Dimension 2 (Potential Teaching/Learning Effectiveness), only one criterion (7) was rated >3.6 on both counts while two criteria (8 and 9) were rated >3.6 in regard to criticality only.
It is therefore of great concern that many development organisations are considered ineffective: for example, half of all multilateral organisations were rated as underperforming on critical organisational effectiveness indicators in 2013 (pdf).
Note that the HIPO's are rated more positively on overall leadership effectiveness by all rater groups.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com