"We can talk to them anywhere -- and we find this is a very efficient, effective place to talk to them," Mr. Ickes said.
"We thought the most effective means to talk about 'Jackass' was by having the star of the show speak directly with the audience," said Van Toffler, president of MTV.
But, she said, "it is much more effective for people to talk to people they know about why they are supporting Howard Dean.
He, like others on this list, offers readers advice on how to identify their hidden strengths, become highly effective, learn how to talk the talk, make a tonne of money and above all avoid becoming sad, dysfunctional and poor.
I wonder how effective his efforts to talk up the New York tech scene will be; in my experience, most Stanford students and recent graduates already know that they could have more fun in New York than Sunnyvale, but still keep taking jobs in the area.
"Women must understand that the votes we cast this election season are the most effective protest to talking points that distill 'women' into a monolithic special interest group rather than thinking human beings who happen to be the majority of the population.
Dale Carnegie in his book "The Quick and Easy Way to Effective Speaking" encourages us to: "Talk about something you have earned the right to talk about through experience or study".
He invited ex-addicts to talk about effective treatments.
He came to talk about effective Christian preaching in a "broken" and sinful world.
"One simplistic but effective thing we do is to talk about domestic chores," says Matthew Carlson, country director of Plan International Nicaragua.
