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In the present research we address this gap and focus on the executional factors that can be used for the construction of effective mass media.
Effective mass media communication can deliver important messages, facilitate public engagement in health sciences, support better decision-making in health matters and help to save lives [ 63].
These costs could potentially be further reduced by engaging mass media, though it is not clear how effective mass media is when compared with intensive community engagement [ 16, 17].
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Certain approaches have been shown to be effective (eg, mass media public education campaigns, direct restrictions on smoking, clinician-based approaches ranging from brief clinician advice to more in-depth sessions, and "life-skills training" in schools).
One of the Lancet articles talks about interventions that have been effective, like mass media campaigns, signage encouraging people to take the stairs instead of the elevator, walking clubs, free exercise classes in public places or closing streets to traffic once a week for people to walk and bike.
These videos are based on the effective Australian mass media campaign 'Back Pain: Don't Take It Lying Down' [ 20].
In study [ 29], compared to 'do nothing', a 10% price increase (55%-65 55%-65igarettes was very cost-effective, and mass media interventions ranged from cost-effective to very cost-effective (from $25-510/DALY averted in East Asia & Pacific and $16-326/DALY averted in South Asia).
For example, one recent review found peer education and treatment of STIs in sex workers to be the most cost-effective of all interventions surveyed in South Asia, and the second most cost-effective (after mass media) in the highest mortality region of Africa [ 2].
The effective use of mass media could contribute to delivering cancer information to Japanese adults.
12 Australia is a world leader in tobacco control with effective policies spanning mass media interventions, smoke-free environments, pricing and plain packaging, resulting in the sixth lowest Organisation for Economic Cooperation and Development OECDD) national prevalence.
This study represents an important first step in building an evidence base concerning the types of messages and executional styles that could be further pursued as part of effective obesity prevention mass media campaigns.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com